LEGO Opens the First Certified Store in Mindanao and Partners with UNICEF Philippines

Fun, intuitive and simple - these are the hallmarks of toy design that made the LEGO bricks and minifigures the most beloved toys worldwide. A brainchild of carpenter Ole Kirk Kristiansen who introduced it in Denmark stores in 1932, the brand soon went global ad it did not take long it became a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from their imagination.

Encapsulating the dram of its founder to "inspire and develop the builders of tomorrow", the global toymaker continues to expand its presence in the Philippine market by opening LEGO's 6th Certified Store in Centrio Mall, Cagayan de Oro on April 1, 2017.

A LEGO Certified Store offers the following unique features that inspire and develop the builders of tomorrow through creative free play and developing the imagination:

* Pick-a-Brick wall (PAB) - a custom-built fixture filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.

* Fully assembled LEGO sets around the cirumference of the store to inspire LEGO fans.

* An interactive play area that's prominently positioned in the center of the store to give children a "hands-on, minds-on" experience with LEGO bricks.

* Exclusive LEGO sets available

The store is the fifth in a series of stores that will open from Manila to Davao in the country under LEGO's "Better With Every Brick" campaign. LEGO, together with UNICEF Philippines, UN's agency that supports children's welfare, will work together to help build the first National Centre for Children with Disabilities in Philippine General Hospital. To support UNICEF's program, a portion of the sales at LEGO Certified Stores in the country will be donated for the Centre's construction. LEGO will also issue a cheque worth Php 500,000 as part of the fundraising drive to raise a total of Php 10 Million for the construction of the Centre.

"The LEGO brand goes beyond being one of the top global toymakers, we are beloved builder of childhood fantasies. We aim to inspire and engage the world's builder by injecting fun into play. This partnership with UNICEF Philippines resonates well with this dream to extend the opportunity to help more children by bringing the National Centre for Children with Disabilities to reality," said LEGO executive.

"And LEGO fans can pitch in this initiative of making the world "Better With Every Brick", said LEGO executive.

The LEGO Golden River Expedition would not be complete without exciting deals for the whole month of April:

For a minimum single receipt purchase of P3,999.75 on any LEGO item/s from the LEGO Certified Store Centrio from April 1 to 30, 2017, P1000 of the sale proceeds will go to UNICEF to help build the Centre.

Also, for the entire opening week from April 1 to 9, LEGO will have several Gift With Purchase promotions that will make you want to keep on coming back for more with a minimum single receipt purchase of P1,999.75 on any LEGO set/s from the store! From April 1 to 3, start a minifigure collection with your Build A Minifigure set. From April 4 to 6, bring home your very own LEGO Easter Chick! From April 7 to 9, with just a few days before Holy Week, celebrate Easter Sunday with LEGO with the Painting Easter Eggs Set.

For all the comic fans out there, you can also look forward to the exciting and innovative LEGO Brickheads line. Batman, Batgirl, Joker, Robin, Captain America and Iron-Man will be at your fingertips in brick form starting April 1, 2017. You can expect more new character releases in the coming weeks ahead.

Last but definitely not the least, LEGO fans and lovers can purchase LEGO poly bags in support of the fundraising campaign for the National Centre for Children with Disabilities where 100% of the proceeds from the sale of each poly bag will be donated to this UNICEF project. Each collectible poly bag featuring four different designs sells for P100 each comes from the LEGO Ninjago, LEGO Star Wars, LEGO Friends and LEGO Duplo lines.

It's the brick that keeps on building!

Visit the LEGO Certified Store Centrio at the Ground Floor, open from Mondays to Sundays from 10:00 AM to 9:00 PM.